The materials used to produce rolling papers such as rice or hemp is important both to the performance of the product and the overall durability. The type of material used, how that material can affect the performance, and the overall quality of that type of material is reviewed when comparing them to other competing products in the same market.
The features of a product need to provide benefits to the consumer. Features of rolling papers that are reviewed provide a distinctive characteristic that sets it apart from similar items. This includes but is not limited to size, type and taste of paper used.
Performance refers to how well rolling paper functions compared to the buyer's expectation. A buyer's expectation is generally shaped by both their history with using similar products and any guarantees of performance or expectations being set by the product manufacturer. Guarantees and promises are taken into consideration when measuring performance.
Rolling paper materials should be durable enough to allow for an easier rolling experience, while also withstanding the ingredients to be used. The type and thickness of the material is taken into consideration, in addition to whether or not the material itself can affect the performance of burning.
While value is something that can be difficult to measure, it is something that can be compared between similar products. During consideration of different rolling papers, the value the average buyer will see compared to how much they have financially invested into the product is reviewed.